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Heineken Socialise responsibly

Ode to close

We’re further apart. Yet, we’re closer than ever.


We want to keep socialising, but in a responsible way.

Holding hands is on hold. Can’t say hi up close let alone high-five. Back-pats have to be heldback. Heineken has been bringing people close for over 150 years. In this new normal we will keep doing that by encouraging people to socialise responsibly. Connect online. Toast your friend over a con-call, send a message of care to your bestie. Stay apart but stay together because we’re in this together and soon we’ll be together again! Share our film Ode to Close on social and spread the message.

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Chairman of the Executive Board and CEO

Dolf van den Brink

“The first half of 2020 was defined by unprecedented challenges and I am very proud of our employees all around the world who are adapting quickly to new emerging realities while taking care of each other, our customers and our communities. The Heineken® brand once again demonstrated its strength with double digit growth in 14 markets and continued momentum of Heineken® 0.0. Our bottom-line was disproportionately impacted due to the decline in the European on-trade, as well as temporary government restrictions on our activities in Mexico and South Africa. We have taken mitigating actions and will further intensify our focus on costs. HEINEKEN has entered the crisis with a strong financial position, a diversified global footprint, great brands, superior consumer and customer intimacy and highly dedicated and talented teams. Moving forward and as markets recover, we will leverage these unique strengths to chart our next growth chapter.”

Former chairman of the executive board and CEO

Jean-François van Boxmeer

“Our thoughts are with all those affected by Covid-19 and the people working tirelessly to care for them. In this unprecedented situation, at HEINEKEN we have been following from the start of the outbreak three guiding principles: First, the health, safety and trust of our people is of paramount importance. Second, we do everything we can to safeguard the continuity of our business and appeal of our brands, which includes supporting the business continuity of our customers and suppliers. And, third, through our local initiatives, we offer our support to the communities who are most impacted by the pandemic”.

CEO Boxmeer Heineken Medium